Human beings are known for a myriad of different things, but most importantly, they are known for getting better on a consistent basis. This progressive approach, on our part, has already got the world to hit upon some huge milestones, with technology appearing as a major member of the stated group. The reason why technology enjoys such an esteemed stature among people is, by and large, predicated upon its skill-set, which ushered us towards a reality that nobody could have ever imagined otherwise. Nevertheless, if we look up close for a second, it will become clear how the whole runner was also very much inspired from the way we applied those skills across a real world environment. The latter component was, in fact, what gave the creation a spectrum-wide presence, and consequentially, kickstarted a tech revolution. Of course, this revolution then went on scale up the human experience through some outright unique avenues, but even after achieving such a monumental feat, technology will somehow continue to produce the right goods. The same has grown increasingly evident over the recent past, and assuming one new fintech-themed development shakes out just like we envision, it will only make that trend bigger and better moving forward.

Atidot, a leading insurtech company, has officially confirmed the launch of a brand new insurance platform, which is designed to help carriers in making the most of analytics available at their disposal. According to certain reports, the stated platform will function within two primary aspects i.e., customer engagement and economic efficiency. This, on a more granular level, covers predicting the behavior of a wide range of policyholders in regards to whole life, universal life, and term life, thus enabling a company to make informed decisions and optimize its revenue. Apart from that, Atidote’s latest brainchild is further given an integrated APIs assortment to external CRM systems. Such an API collection should let insurers launch marketing campaigns directly from the platform. Put that alongside an option to use policyholder in-force data and you have a solution which can generate personalized communications at scale so to drive higher customer retention over a longer period of time. But what features can actually be expected to reflect the promised personalization? Well, the highlight for the same would certainly be how the platform can suggest different products tailored to each policyholder’s unique requirements.

“We are excited to launch our new platform, which is packed with advanced features that will empower insurers to understand their policyholders better and optimize their engagement strategies,” said Dror Katzav, CEO of Atidot. “Our platform is designed to help insurers thrive even in today’s volatile market, providing them with the tools they need to make data-driven decisions and achieve sustainable growth.”

Founded in 2016, Atidote’s rise to prominence has arrived on the back of an industry-leading skill to deliver AI and predictive analytics solutions. The company’s excellence in what it does can be notably validated by the fact that it already has names like Pacific Life and Guardian Life on its clientele. In case this doesn’t sound like enough, then we must also acknowledge how it was also named a ‘Cool Vendor 2019 in Insurance’ by Gartner.

“We are using advanced AI technology to bring life insurance and annuities into the modern era. Our automated platform streamlines the entire process from beginning to end, making it easy for insurers to deliver better service, achieve full personalization, and grow their revenue,” said Eyal Bar-Noy, Vice President of Engineering at Atidot