Human beings are known for a host of different things, but most importantly, they are known for getting better on a consistent basis. This tendency to improve under all circumstances has enabled us to hit upon some huge milestones, with technology appearing as a major member of the stated group. The reason why we hold technology in such a high regard is, by and large, based on its skill-set, which ushered us towards a reality that nobody could have ever imagined otherwise. Nevertheless, if we look a little bit closer, it should become clear how the whole runner was also very much inspired by the way we applied those skills across a real world setting. The latter component was, in fact, what gave the creation a spectrum-wide presence, and consequentially, kickstarted a tech revolution. This revolution, in turn, will scale up the human experience from every conceivable direction, but even after achieving such a monumental feat, technology will somehow continue to produce all the right goods. The same has grown to become a lot more evident over the recent past, and truth be told, a new development around the crypto space should only make that trend bigger and better moving forward.

Media Shower, a media and communication company based in Boston, Massachusetts, has officially launched a new BMJ Reward Token, which will be used for a blockchain-centric reward program that offers membership rewards to the subscribers of its paid newsletter, Bitcoin Market Journal (BMJ). According to certain reports, the program has been designed to give every paid subscriber a total of 10 BMJ Reward Tokens each month. However, these are not your typical blockchain tokens. To give some context here, such rewards are usually viewed as speculative investments, but in this case, they deliver points that you can redeem on real-world gifts and experiences not available across any other avenue. The stated uniqueness is, of course, an addition to the program’s already unprecedented nature, as unlike traditional reward-oriented initiatives, blockchain-based reward tokens are “set free” from the standard closed systems, and opened up to an ecosystem of new applications and never-seen-before use cases.

“This is a huge step forward for the blockchain industry,” said John Hargrave, CEO of Media Shower. “Our BMJ Reward Tokens are freely viewable on the Ethereum blockchain, creating a level of transparency and accountability that this industry needs. It’s the next evolution of loyalty programs.”

Talk about what sort of real-world rewards are actually in play here, the paid subscribers of Media Shower’s newsletter can, at the moment, use their tokens to avail custom merchandize, goods of wide variety, and if you happen to have a thing for digital assets, you can also land yourself some valuable NFTs.

“This is a game-changer,” Hargrave said. “Everyone knows the frustration of belonging to twelve loyalty programs that don’t talk to each other. We are setting them free on the blockchain, making rewards programs interoperable, and kickstarting the next wave of growth in the blockchain industry.”

Fair enough, in order to achieve that growth, Media Shower has made the program accessible to its subscribers at no additional cost whatsoever.