Hopping on the Digital Banking Hype Train

The human arsenal might be expansive beyond all known limits, but it still hasn’t possessed anything more valuable than that tendency of ours to grow on a consistent basis. This tendency, in particular, has already fetched us some huge milestones, with technology appearing as a major member of the stated group. The main reason why technology enjoys such an esteemed stature among people is down to its skill-set, which ushered us towards a reality that nobody could have ever imagined otherwise. Nevertheless, if we look a little bit closer, it should become clear how the whole runner was also very much inspired by the way we applied those skills across a real-world environment. The latter component was, in fact, what gave the creation a spectrum-wide presence, and consequentially, kickstarted a tech revolution. This revolution, as we discovered, will scale up the human experience from every conceivable direction, but even after achieving such a monumental feat, technology will somehow continue to bring all the right goods to the table. The same has turned more and more evident in recent times, and truth be told, a newly-launched banking platform does a lot to make that trend bigger and better moving forward.

Wells Fargo & Company has officially launched a new platform called Vantage^SM, which is a new digital banking platform tailored to the needs of Commercial Banking and Corporate & Investment Banking clients. Supposedly an upgrade from the company’s previous brainchild in Commercial Electronic Office®, the new platform brings an enhanced set of features that are all expected to deliver a personalized experience through technologies like artificial intelligence and machine learning. What’s even more notable is how Vantage boasts enough flexibility to scale along its client. Hence, no matter whether it’s an early-stage company or a seasoned behemoth, the platform’s core structure will always allow it to be that one-stop banking solution for all your unique individual requirements.

“Our Commercial and Corporate clients’ banking needs evolve over time, which is why we’re delighted to launch Vantage℠, a digital banking platform that simplifies and personalizes their experience so that they can stay focused on what’s most important – growing and improving their businesses,” said Reetika Grewal, head of Digital for Commercial Banking and Corporate & Investment Banking clients. “Vantage℠ uses cutting-edge AI and ML to offer a tailored and intuitive platform based on a client’s specific needs.”

As significant as it sounds, the new Vantage platform is just a part of Wells Fargo’s wider digital transformation push. For instance, earlier this year, the company launched a dedicated consumer mobile app named Fargo, which lets you carry out a variety of banking tasks such as making general monetary transactions, paying your bills, and more, while also featuring some advanced avenues like a virtual assistant or the option to avail budgeting advice. Beyond the mobile app, Wells Fargo also launched an automated same-day loan solution, Flex Loans, to reimagine how the whole loan business works.

Although Wells Fargo has much fewer active mobile banking users than its rivals like JP Morgan Chase or the Bank of America, the company still has reasons to be optimistic. One such reason is its third place finish in the Touchpoint Group Engaged Customer Score (ECS) banking app performance rankings for US banks. Nevertheless, with a new and improved banking platform lurking on the horizon, this list of positives should grow dramatically in the near future.