Wag! has officially announced the launch of a new consumer-facing brand called WeCompare.com, which is designed to reshape the insurance comparison landscape. According to certain reports, the stated platform will draw upon the expertise and technology Wag! has gained from spending years in the pet insurance space. Using that experience, the platform will deliver a powerful comparison mechanism across various different verticals, such as auto and moving, home, life, travel, and many more. Talk about the whole value proposition on a slightly deeper level, we begin from the promise of unmatched technology. You see, the company’s proprietary technology is specifically built for seamless translation across insurance categories. This translates rather directly to efficiently expand offerings that, on their part, can more effectively meet user and partner needs. Next up, we must get into the platform’s data-driven content. You see, keeping up with industry standards, the WeCompare platform makes a point to offer engaging and relevant content, and therefore, help users make well-informed insurance purchase decisions. Building upon that is the solution’s commitment towards bringing a tailored user experience. Such a commitment will involve insightful content and a strong social presence coming together to educate users with the knowledge and a set of tools that they will likely require in the context of comparing quotes to suit their individual objectives. Making the given feature all the more impressive is how you can facilitate these comparisons from one easy-to-navigate platform.

“To date we’ve helped deliver millions of pet insurance quotes to pet parents depending on us for robust options,” said Garrett Smallwood, CEO and Chair of Wag! Group Co. “As we enter new categories, beginning with auto insurance, we are committed to providing a broad selection of offerings to fit the long list of consumer needs. With the auto insurance market presenting a TAM 30x larger than pet insurance, we’re poised to meet the diverse needs of a broader audience.”

Rounding up highlights for us would be the prospect of a proven demand. After stacking up enough experience of the wider through its pet insurance service, Wag! has existing partners already interested in expanding to other insurance categories through its platform.

Although WeCompare plans on eventually expanding to broader disciplines, the platform will begin by enabling users to effortlessly compare quotes across pet and auto insurance space, where it will tap into total addressable markets of $11.8B and $362B, respectively.

Founded in 2015, Wag! Group’s rise stems from its pledge to pioneer on-demand dog walking with the Wag! app, which offers access to 5-star dog walking, sitting, and one-on-one training from a community of over 500,000 Pet Caregivers nationwide. Beyond that, the company also operates platforms like Petted, the nation’s largest pet insurance comparison marketplace; Dog Food Advisor, one of the most visited and trusted pet food review platforms; WoofWoofTV, a multi-media company bringing delightful pet content to over 18 million followers across social media; maxbone, a digital platform for modern pet essentials; and Furmacy, software to simplify pet prescriptions.