Human beings are known for a myriad of different things, but most importantly, we are known for getting better on a consistent basis. This tendency to improve under all possible weathers has done a lot to fetch us some huge milestones, with technology appearing as a major member of the stated group. Now, the reason why technology enjoys such an esteemed stature among people is largely down to its skill-set, which ushered us towards a reality nobody could have ever imagined otherwise. Nevertheless, if we look a little bit closer, it should become clear how the whole runner was also very much inspired by the way we applied those skills across a real-world environment. The latter component was, in fact, what gave the creation a spectrum-wide presence and kickstarted a full-fledged tech revolution. This revolution, as we discovered, will scale up the human experience from every conceivable direction, but even after achieving such a monumental feat, technology will somehow continue to bring all the right goods to the table. The same has turned more and more evident in recent times, and truth be told, a new development around the fintech space will only make that trend bigger and better moving forward.

Klarna, the fintech player that led the world’s generational shift away from credit cards, has officially teamed up with Clarity AI, a New York-based global sustainability tech platform, for measuring sustainability of certain products and promote environmentally conscious brands to more than 150 million shoppers. As per the available reports, the fintech behemoth will use Clarity AI’s data and other capabilities to display sustainability information on various electronics items. But how will the whole operation work? Well, once a customer uses Klarna to purchase an electronic item, they’ll receive a lowdown on the brand’s environmental efforts through Clarity AI-powered brand badges. These badges will indicate whether a company has lower greenhouse gas emissions than similar businesses, whether it derives a higher proportion of its energy from renewable sources, has climate change policies and a roadmap to positively impact climate change, and whether or not a company is transparent in its reporting of climate-related information.

The move provides an interesting follow-up to one Klarna’s survey, which revealed that a whopping 62% of the consumers, from its sample size, deemed sustainability as an important factor when shopping for items like electronics. Apart from it, the study also stated how over two-thirds of respondents think it’s important that the brands they buy are making meaningful efforts to combat climate change, while also using recycled or sustainable materials in their products. Their seriousness about the issue is evident in the fact that nearly 24% of the respondents, at the moment, are limiting their shopping radius to ethical and sustainable brands.

This is, of course, not the first time Klarna has made a big move to fight climate change. Back in April 2021, the company partnered with climate impact tracking platform, Doconomy, to let users, living across 16 global markets, see the carbon footprint of their transactions. Then, in Feburary 2022, the company released its first set of ongoing shoppable Sustainable Collections in the Klarna app. The stated collections were conceived to generate more transparency around sustainable apparel, thus helping the customers make a decision that is mindful of our environmental needs.

But why did Klarna pick Clarity AI? It is largely because of the latter’s proven ability within this niche. To give you some context, Clarity AI, at the moment, is able to deliver data and analytics for wide range of disciplines, such as investing, consumer research, corporate research, sustainability regulations across different countries, and more. As for the company’s excellence in what it does, it is made evident by a clientele, which includes more than 50,000 companies, 320,000 funds, 198 countries, and 188 local governments.

“We are thrilled to empower over 150 million shoppers with the information they need to make more sustainable choices when they shop”, said Angel Agudo, Head of Product at Clarity AI. “With more than 2 million daily transactions processed by Klarna, this initiative can have a significant collective effect, showcasing the scale and potential that Clarity AI can power and unleash as we make our sustainability metrics accessible to consumers.”