Personalizing Your Route to Better Financial Discipline

Human beings are known for many different things, but most importantly, they are known for getting better on a consistent basis. This progressive approach, on our part, has already got us to hit upon some huge milestones, with technology appearing as a major member of the stated group. The reason why technology enjoys such an esteemed stature among people is, by and large, predicated upon its skill-set, which ushered us towards a reality that nobody could have ever imagined otherwise. Nevertheless, if we look up close for a second, it will become clear how the whole runner was also very much inspired from the way we applied those skills across a real world environment. The latter component was, in fact, what gave the creation a spectrum-wide presence, and consequentially, kickstarted a tech revolution. Of course, this revolution then went on to scale up the human experience through some outright unique mediums, but even after achieving such a monumental feat, technology will somehow continue to bring out the goods. The same has grown to become a lot more evident in recent times, and assuming a new fintech-related development shakes out just like we envision, it will only make that trend bigger and better moving forward.

Wells Fargo & Company has officially launched a new digital platform called LifeSync, which will help users manage their financial goals in a more personalized manner than ever before. According to certain reports, LifeSync comes well-equipped to track those relevant financial vitals, such as net worth, portfolio performance, market indices, FICO scores, credit card reward balance, and more. Beyond that, it delivers at your disposal a dedicated “Your Feed” section that keeps the user updated with all the Wells Fargo content. The incentive behind making such information available is to inform the user on various emerging trends, thus setting the basis for timely amendments to a client’s financial plan. A thing worth noting here would be how the launch of LifeSync provides an interesting follow up to one study conducted on Wells Fargo’s behalf. This study, going by what we know, revealed that four out of five Gen Z (80%) and Millennial (79%) investors report feeling more comfortable using their mobile devices for investing. LifeSync builds upon the stated change in preference to give the client that financial discipline through a method which they deem fit.

When quizzed about the new digital platform, Michelle Moore, head of Consumer and Wealth & Investment Management Digital at Wells Fargo, said:

“With LifeSync we’ve created another innovative user experience in the Wells Fargo Mobile app, offering one cohesive approach to goal tracking for clients — regardless of their level of wealth or stage in life. Accessing LifeSync conveniently within our mobile app helps us meet our customers where they are, and on their timeline.”

Founded back in 1852, Wells Fargo is currently understood to hold more than a whopping $1.9 trillion in assets. This number contextualizes itself once you realize the institution serves every third US household, along with over 10% of the entire small business industry. Wells Fargo is able to cater such a wide market through an expansive line-up of banking, investment, and mortgage products and services. To achieve a seamless delivery of these offers, the institution has notably formed multiple specialized segments, which include Consumer Banking and Lending, Commercial Banking, Corporate and Investment Banking, and Wealth & Investment Management.

“Money has meaning. Being intentional about how you use it is something we talk with our clients about consistently,” said Michael Liersch, head of WIM (Wealth & Investment Management) Advice and Planning at Wells Fargo. “We collaborate with clients to plan for known and unknown events, offer suggestions to help clients make the most of their money, and check in with clients when their life circumstances change and their needs shift. With the launch of LifeSync, we will bring these capabilities even closer to our clients to help them make more informed decisions”