Human beings are known for a myriad of different things, but more importantly than the rest, they are known for getting better on a consistent basis. This progressive approach, on our part, has already got the world to hit upon some huge milestones, with technology appearing as a major member of the stated group. The reason why technology enjoys such an esteemed stature among people is, by and large, predicated upon its skill-set, which ushered us towards a reality that nobody could have ever imagined otherwise. Nevertheless, if we look up close for a second, it will become clear how the whole runner was also very much inspired from the way we applied those skills across a real world environment. The latter component was, in fact, what gave the creation a spectrum-wide presence, and consequentially, kickstarted a tech revolution. Of course, this revolution then went on to scale up the human experience through some outright unique avenues, but even after achieving such a monumental feat, technology will somehow continue to produce the right goods. The same has grown increasingly evident over the recent past, and assuming one new fintech-themed development shakes out just like we envision, it will only make that trend bigger and better moving forward.

Reseda Group, a wholly owned credit union service organization of Michigan State University Federal Credit Union (MSUFCU), has officially announced the launch of its brand new Ever Green Financial Wellness Center, which is an interactive platform designed to help credit unions and community financial institutions promote financial literacy and education among their consumers and member communities. According to certain reports, the stated center comes decked up with the means to let credit unions and community financial institutions seamlessly integrate and customize the platform into their existing digital banking systems. Once that bit is done, it effectively unlocks access to mediums like blog posts, podcasts, videos, and quizzes, doing it all through a dedicated API. Talk about the whole value proposition on a slightly granular level, we can start from the platform’s promise of providing personalized learning. This goes a long way in tailoring the content as per the needs of a particular user and financial goals so to ensure the most effective outcomes in every case. Not just personalized, though, the new Ever Green Financial Wellness Center also dedicates a fair amount of focus towards serving engaging content. This it tries to achieve by delivering at our disposal a set of resources containing various interactive tools, calculators, videos, articles, and other multimedia resources that make learning the ropes of finance simple, but at the same time, enjoyable. We referred to how financial institutions can seamlessly integrate the Ever Green Financial Wellness Center into their existing digital experience; the said feature has its utility largely rooted in helping these organizational users maintain a consistent brand experience for the consumer. Rounding up the highlights is one prospect of conceiving a detailed data and reporting mechanism, which packs together meaningful analytics to let financial institutions monitor engagement and tailor content to meet consumer habits, while simultaneously measuring the impact of content and resources on spending and saving habits.

“Financial education is the cornerstone of the credit union movement, and Reseda Group is committed to connecting our credit unions and community financial institutions with solutions that help ensure members and consumers of all ages have the knowledge and skills they need to reach their full potential,” said April Clobes, president and CEO of Reseda Group and MSUFCU. “The Ever Green Financial Wellness Center provides financial institutions with a digital, easy-to-use solution to deliver personalized, engaging content and learning resources to educate and inspire the consumer to make smart budget decisions and take control of their personal finances.”

Founded in 2021, Reseda Group’s rise stems from an ability to empower credit unions and other financial institutions to take up the responsibility of preaching better financial education across the board. In that very pursuit, the company discovers and backs the effort of all those solution providers that are working to change the way people interact with personal finance. Thus far, Reseda’s investments have already reached a wide assortment of companies, including Ascent, Akuvo, Changed, Benefits CU, Curql, CUNextGen, flow, Facteus, Goalsetter, Larry, Nymbus, Pocketnest, Prizeout, and many more.

Making the development even more important is, of course, the presence of MSFCU, which after starting out way back in 1937, has today grown to become one of the biggest credit unions throughout the country. The union’s excellence in what it does can also be understood upon acknowledging that it has already earned a place amongst National Best and Brightest Companies to Work For, a recognition which it secured for seven years on the bounce. Apart from that, MSFCU was also named a Top Workplace by the Detroit Free Press for 13 consecutive years, as well as a Great Place to Work® by Credit Union National Association for 10 straight years.