The New Year Outlook for Insurance Customers

With the rising number of pandemic, it has prompted Americans to tackle some financial tasks they have been putting off, including getting a valid insurance. Based on various researches, 1 in 4 people surveyed by insurance industry group Life Happens said they bought life insurance for the first time because of the coronavirus.

As the number of insurance applications rapidly grew this year, life insurance companies are adapting to meet the growing demand at a time when there was a challenge to doing business as usual. Due to this situation, many companies were forced to harness the potentials of modern technology rather than face-to-face interactions. This enabled the insurance processes to became faster and easier for consumers.

Whatever the case was, some consumers have faced more hurdles in getting life insurance as a result of the pandemic. Though a variety of advances have been made in the industry will continue to benefit consumers, the challenges to getting coverage will also continue.

Lower Rates for Those With a Lower COVID-19 Risk

According to the Policygenius Life Insurance Price Index, life insurance prices have hiked dramatically. This rise was mainly due to low interest rates, which have pummeled insurers’ gains on their investments. However, some insurers started reducing rates in the fall for applicants who face a lower mortality risk for COVID-19. Those applicants include younger adults who don’t smoke and don’t have any health conditions that have been linked to an increased risk of dying from the virus.

Life insurance rates will likely continue to be low for that segment of the population in 2021, Fitzgerald says.As for whether getting a COVID-19 vaccine will impact coverage and rate decisions, it’s too early to know. “[Insurers will] want verification that the vaccine is effective before making any broader decisions,” Fitzgerald says. “Whether or not insurers will want proof of individual applicants having the vaccine is also to be seen.”