Widening the Footprint of a Smarter Insurance Methodology

Surely, the human arsenal is deeper beyond all known limits, but it has still never possessed anything more significant than that tendency of growing on a consistent basis. We can claim what we did because the stated tendency has already got us to hit upon some huge milestones, with technology appearing as a major member of the group. The reason why technology enjoys such an esteemed stature among people is, by and large, predicated upon its skill-set, which ushered us towards a reality that nobody could have ever imagined otherwise. Nevertheless, if we look up close for a second, it will become clear how the whole runner was also very much inspired from the way we applied those skills across a real world environment. The latter component actually had a huge say in giving the creation a spectrum-wide presence, and consequentially, kickstart a tech revolution. Of course, this revolution then went on to scale up the human experience through various different avenues, but even after achieving such a monumental feat, technology will somehow continue to produce the goods. The same has only turned more evident in recent times, and assuming a new insurtech development shakes out just the way we envision, it will make that trend a lot bigger and better moving forward.

Branch, a full-stack insurance company that uses data, technology, and automation to make home and auto insurance simpler and less expensive, has officially expanded its operations to now accommodate customers in Massachusetts, Georgia, D.C., and Mississippi. To understand the significance of such a move, we must start by acknowledging how Branch has pioneered bundling home and auto entirely online. The company’s modern approach ensured that the customers were required to type in only a few bits of relevant information before they are provided a purchasable price, with the entire process taking just a few seconds. This simplistic approach has empowered Branch to put-together a very diverse clientele, which includes mortgage companies, auto lenders, home security companies, and more. Notably enough, in order to optimize the potential of its technology, the company is also dedicating significant investments towards growing its independent agency. Here, the idea is to leverage an expansive network of agents to educate the final customer about all those ways through which Branch’s instant-bundling system can save their money. On top of the stated efforts, the company has formed partnerships with the likes of Homepoint, SimpliSafe, and plenty others to further consolidate what has been a pretty impressive growth spurt on Branch’s part.

“We’re committed to offering Branch’s seamless experience when and where consumers are shopping: online, when they get a home loan, or with their trusted agent. Expanding our community allows us to better deliver on our mission of making insurance less expensive so more people can be insured. We’re thrilled to be able to bring so many more consumers into the Branch community and deliver a seamless experience and deep savings to our members,” said Steve Lekas, CEO and co-founder of Branch.

Founded in 2019, Branch was conceived to operate as a reciprocal exchange, an exchange that taps into the power of community to make insurance more accessible and affordable for everyone. Another detail worth a mention here is the company’s designation of Public Benefit Corporation and Certified B Corporation, meaning it is also obligated to meet high standards of social and environmental performance, along with all the installed benchmarks for accountability.

Coming back to the development in question, the new locations will join 16 other states that were already present on Branch’s record before the latest announcement.