There might be plenty that human beings can do well, and yet there is little we do better than growing on a consistent basis. This progressive approach, on our part, has already got us to hit upon some huge milestones, with technology appearing as a major member of the stated group. The reason why technology enjoys such an esteemed stature among people is, by and large, predicated upon its skill-set, which ushered us towards a reality that nobody could have ever imagined otherwise. Nevertheless, if we look up close for a second, it will become clear how the whole runner was also very much inspired from the way we applied those skills across a real world environment. The latter component was, in fact, what gave the creation a spectrum-wide presence, and consequentially, kickstarted a tech revolution. Of course, this revolution then went on to scale up the human experience through some outright unique avenues, but even after achieving such a monumental feat, technology will somehow continue to produce the goods. The same has grown to become a lot more evident in recent times, and assuming a new fintech development shakes out just like we envision, it will only make that trend bigger and better moving forward.
CardX, a Stax company and the leading surcharging compliance platform, has officially launched Mastercard Click to Pay functionality on Lightbox, CardX’s online payment form, as it looks to expand the stated product’s reach. In case you aren’t aware, Click to Pay, which debuted across US in 2019, is something purposed around providing a seamless and secure digital payment experience to all those new-age ecommerce consumers. But how does it manage to realize that on a more practical note? Well, the solution basically makes it easier to access your enrolled cards when purchasing from any ecommerce merchant or platform integrated within its system. You see, by applying intelligent recognition technology, Click to Pay is able to pull and present the relevant financial information, alongside all the related details, without mandating any need to remember or enter a password. Such a frictionless experience ensures meaningful reduction in the context of rising cart abandonment rates, thus bolstering the merchant’s profitability over a long term period. Another detail worth a mention here is how Click to Pay also uses tokenization to securely store card details, a feature which has enjoyed generating higher level of approval across the board.
“We have worked with Mastercard since the early days of CardX, and our conversations together inspired many of the innovations we launched with Lightbox,” said Jonathan Razi, chief product officer at Stax, and founder and former CEO of CardX. “I can’t think of a more fitting way to progress our partnership than to integrate Mastercard Click to Pay into Lightbox, and we look forward to offering this win-win value proposition to both merchants and consumers.”
Founded in 2013, CardX is actually a market leader when it comes to compliant surcharging. Given it has both fintech and regtech capabilities in its bag, the company is able to offer payment solutions for every single environment, while simultaneously delivering a smarter edge to usually tedious procedures like consumer disclosures, card identification, refund proration, receipt management, and more.
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