Helping Your Payment Data Reach its Real Potential

The human excellence has historically stemmed from a host of different factors, but more prominently than the rest, it has stemmed from our ability to grow on a consistent basis. This ability, on its part, has brought the world some huge milestones, with technology appearing as a major member of the stated group. The reason why technology enjoys such an esteemed stature among people is, by and large, predicated upon its skill-set, which ushered us towards a reality that nobody could ever imagined otherwise. Nevertheless, if we look up close for a second, it will become clear how the whole runner was also very much inspired from the way we applied those skills across a real world environment. The latter component was, in fact, what gave the creation a spectrum-wide presence, and consequentially, kickstarted a full-blown tech revolution. Of course, this revolution then went on to scale up the human experience through some outright unique avenues, but even after achieving such a monumental feat, technology will somehow continue to produce the right goods. The same has grown increasingly evident in recent times, and assuming one new fintech-themed development shakes out just like we envision, it will only make that trend bigger and better moving forward.

Pagos, a company on the pursuit to simplify digital payments, has officially launched two new services that are designed to increase the value of a company’s payment data. Named as Flamengo and Puffin, these services use payments performance benchmarking and services to aggregate and harmonize data streams into downloadable reports, thus providing never-seen-before efficiency when it comes to managing and using your payments-related data. Talk about the whole value proposition on a slightly deeper level, starting from Flamengo, the solution brings to fore a major payment benchmarking breakthrough by enabling users to access the power of their own payments data so to identify and prioritize which opportunities will actually improve performance. In practice, this translates to how the service places different business metrics, segmented as per their relevance, alongside Pagos’ unparalleled payments data benchmarks, which is built with billions of transaction data points and card network data feeds. By doing so, a company is able to instantly contextualize its performance against key industry metrics. The stated service, while certainly enhancing the value of your payment analytics, also promises an easy-to-use mechanism to ensure greater accessibility. Complimenting the same is how Flamengo can work with Pagos’ processor-agnostic data visualization and insights service named Peacock, an integration which will inform you on in terms of what’s going on in your payments stack. Not just that, you can also monitor for anomalies in real-time through Pagos’ payments data observability and monitoring service called Canary.

“Many of us here at Pagos have been working in payments for a long time, and there has never been a way for businesses to tell if their payments flows are doing well compared to others in their vertical and with similar buyers. Our new no-code benchmarking service does that, and it does so while preserving the anonymity of businesses’ data. Think about how powerful it is to finally be able to answer questions like, ‘how does this metric compare with my peers?’ and ‘is this declining metric just happening for me or is it impacting everyone in the industry?'” said Klas Bäck, CEO and co-founder of Pagos.

Moving on to our second new service in Puffin, it basically streamlines businesses access and integrates payments data into their original workflows and systems. This involves, at the heart of everything, Pagos’ no-code platform which automates the process attached to payments data harmonization, therefore eliminating the need for time-intensive data mapping and cleaning tasks to be conducted by internal teams. Puffin also cuts back on the complexities around data integration and analysis by offering a straightforward and clean data feed in the context of everything from transactions to fees. Hold on, there is more. You see, we still haven’t acknowledged the fact that Puffin’s time savings and enhanced data quality promise can help businesses stream data into any data warehouse, power any data-driven use case, focus on product or service improvements, and accurately track fees down to the line-item to drive cost efficiencies.

“Payment transaction and fee data harmonization and centralization is complicated and expensive work for individual businesses to take on internally. To drive real results, you have to build integrations and mappings for each processor, aggregate and standardize data across all of the sources, and then maintain those connections over time to stay accurate. Pagos is better positioned to do this for you, and we’re excited to eliminate this work for internal teams with Puffin so they can focus more energy on reducing costs and growing their business,” said Albert Drouart, co-founder and CPTO of Pagos.

The new services’ pair will slide next to Pagos’ network-direct global account updater service named Loon, and its network tokenization solution known as Toucan, both the components well-equipped to allow coverage for all four major card brands in a single integration. They will also join the company’s direct-to-network BIN database, Parrot, which is the most accurate and accessible global service of its kind that facilitates real-time transaction analytics, decisioning and routing.

Founded in 2021, Pagos is today a 2024 Fintech Innovation 50 honoree that creates simple tools for complex data to let anyone master the art of digital payments and drive greater efficiency across the given discipline. This it does in nine different countries, and as for the customers it serves within these regions, the list includes Adobe, Eventbrite, GoFundMe, McAfee, Ultra Mobile, Warner Bros. Discovery (Max), and many other leaders of their respective industries.