Taking New Payment Efficiencies to Install Higher Value across Your Transactions

Throughout the history, human beings have given many testimonies for their skill, but at the same time, nothing they did could ever surpass their ability to grow on a consistent basis. We say this because the stated ability has already fetched the world some huge milestones, with technology appearing as a major member of the group. The reason why technology enjoys such an esteemed stature among people is, by and large, predicated upon its skill-set, which ushered us towards a reality that nobody could have ever imagined otherwise. Nevertheless, if we look up close for a second, it will become clear how the whole runner was also very much inspired from the way we applied those skills across a real world environment. The latter component was, in fact, what gave the creation a spectrum-wide presence, and consequentially, kickstarted a tech revolution. Of course, this revolution then went on to scale up the human experience through some outright unique avenues, but even after achieving such a monumental feat, technology will somehow continue to produce the right goods. The same has grown increasingly evident over the recent past, and assuming one new fintech-themed development shakes out just like we envision, it will only make that trend bigger and better moving forward.

Usio Inc., a FinTech company that operates a full stack of integrated, cloud-based electronic payment and embedded financial solutions, has officially signed off on a partnership with Green Avenue to power the latter’s new proprietary solution, which focuses on regulated enterprise businesses particularly in insurance, benefits, and healthcare industries. Under the agreed terms, Green Avenue will leverage Usio’s state-of-the-art technology to deliver a comprehensive suite of payment capabilities, including ACH payment processing and a prepaid card program for digital disbursement, along with other innovative financial management tools like commission automation. These capabilities will notably link-up with Genius Avenue’s advanced member management and sales platforms to bolster the value delivered to end users. But how will the stated value proposition look on a more granular level? Well, beginning from its approach towards commission and incentives, the partnership will make it possible for users to access a fully automated hub that centralizes commission and incentive payment management. Packing together data from a host of different sources, this particular hub will try and scale up user experience, reduce overhead costs to a meaningful degree, and streamline internal operations. Next up, we have the prospect of cutting-edge payment facilitation. This you can expect be done through dynamic fund issuing and acquiring, integrating solutions such as TPA/member management, and upcoming functionalities like Genius Store Front, a full-fledged product marketplace, as well as digital disbursements. Complimenting the same is a pledge to simplify onboarding and management of ACH, and credit & debit transactions. We referred to digital disbursements; the stated feature is in place to help businesses with optimal handling of several different disbursement methods, including prepaid cards, e-wallets, and virtual bank accounts. Further integrating with the Usio API, the functionality will conceive for us complete payment flexibility and operational efficiency.

“We are thrilled to partner with Usio and leverage their advanced payment processing capabilities. Genius Avenue is set to redefine the member experience by offering unparalleled efficiency and flexibility in financial transactions. Together, we are forging a path that will transform the insurance, benefits, and healthcare industries, driving value for our clients and their customers alike,” said Liam Maddock, Vice President of Marketing at Genius Avenue.

Rounding up the highlights is an embedded point of sale lending platform, which again banks upon API integrations with Usio for payments, and with Tua to conduct hassle-free user lending. The idea here is to enhance both merchant and user experiences.

As for what makes Usio an ideal partner for such an effort, the answer to that is rooted in its ability to operate a full stack of cloud-based integrated payment and embedded financial solutions. Taking care of it all from one exclusive ecosystem, the company delivers these solutions to merchants, billers, banks, service bureaus, and card issuers. Now, given the unique requirements expressed by this diverse clientele, one might question the very relevance of Usio’s solutions, but that question is swiftly addressed once you consider the company is more than well-equipped to tailor its assistance as per the use case at hand. In case that is still somehow not good enough for you, then it might be worth our while to mention how the company also has a separate Usio Output Solutions division to offer services concerned with electronic bill presentment, document composition, document decomposition, and printing and mailing services.

“We are excited to be entering into this partnership with Genius Avenue, one of the fastest growing and most innovative companies in their industry,” said Louis Hoch, CEO of Usio. “Utilizing our comprehensive suite of payments technologies, Genius Avenue can offer their end users a wide variety of payment and disbursement channels, with the comfort that comes from knowing it is supported by a cutting-edge payment platform that meets security requirements demanded of regulated enterprises.”