Human beings are known for many different things, but most importantly of all, they are known for getting better on a consistent basis. This progressive approach, on our part, has already got the world to hit upon some huge milestones, with technology appearing as a major member of the stated group. The reason why technology enjoys such an esteemed stature among people is, by and large, predicated upon its skillset, which ushered us towards a reality that nobody could have ever imagined otherwise. Nevertheless, if we look up close for a second, it will become clear how the whole runner was also very much inspired from the way we applied those skills across a real-world environment. The latter component was, in fact, what gave the creation a spectrum-wide presence, and consequently, kickstarted a tech revolution. Of course, this revolution then went on to scale up the human experience through some outright unique avenues, but even after achieving such a monumental feat, technology will somehow continue producing the goods. The same has grown to become a lot more evident in recent times, and assuming one new fintech development shakes out just like we envision, it will only make that trend bigger and better moving forward.

GoDaddy, one of the biggest domain marketplaces in the world, has officially launched a bid to make contactless payments more accessible for small US businesses. Under the stated bid, the company, through Apple’s Tap to Pay functionality, will allow these business owners to accept payments without purchasing any additional hardware, thus making mediums like a dongle or card reader utterly redundant. Talk about how you can avail the newly-launched feature, you just have to download the GoDaddy app on a compatible iPhone. Next up, the user will be required to log in and choose the option of Tap to Pay. As soon as that is done, you can start accepting payments in no time. According to certain reports, businesses that integrate Tap to Pay will have the framework to accept all types of contactless payments, from debit and credit cards to Apple Pay, and several other digital wallets. Another detail worth a mention here is how your information won’t be stored anywhere on the device or on Apple’s servers. However, in case the security aspect still doesn’t look convincing enough, then it must be mentioned that GoDaddy, in an independent effort, will also implement advanced encryption so to ensure optimal security across the board.

“Based on our data, more than half of all in-store purchases are now contactless, making it a favorite way for consumers to make payments in-store,” said Osama Bedier, President of GoDaddy Commerce. “Many of our U.S. customers already have an iPhone. By adding Tap to Pay on iPhone to the GoDaddy Mobile App, we will enable millions of small businesses to accept in-person payments without having to purchase additional hardware. That matters in this climate.”

The new feature joins plenty of other incentives for facilitating payments through GoDaddy. An example of the same is the platform’s reasonable transaction fees rate, which is among the lowest in the industry at 2.3%. This is significant because it saves businesses almost 20% on card processing compared to other providers. Furthermore, GoDaddy also delivers at your disposal a streamlined payment application process.

When quizzed regarding the Tap to Pay integration, Daisy Alvarado, a business owner, voiced her support by saying:

“I don’t have a card reader, so having the ability to just tap a client’s credit card to my iPhone has made the checkout process so fast and smooth. And I love how all my GoDaddy products—even the payments—can work together so seamlessly.”